What Sellerio is
Sellerio is an operations platform built for sellers running more than one brand across Indian marketplaces. It brings inventory, order fulfillment, advertising, and financial tracking into a single dashboard, instead of switching between each marketplace's own seller console.
It's built and operated by the Sellerio team, and is currently used to run three private-label brands across Amazon India, Flipkart, and Meesho.
What it connects to
Sellerio connects to the Amazon Selling Partner API (SP-API) and the Amazon Advertising API to bring order, inventory, listing, and campaign data into one view for the account holder's own brands.
Amazon SP-API
Amazon Advertising API
Flipkart
Meesho
What it does with Amazon data
- Orders — syncs order status and line items to power a unified orders view, inventory deduction, and revenue reporting across all connected marketplaces, scoped to each brand's currently-active data only.
- Inventory — tracks stock on hand per SKU across multiple warehouses, batch/serial/expiry detail, low-stock and backorder alerts, and links a single physical item across each marketplace's own SKU/FSN/product ID.
- Advertising — imports and (once fully authorized) syncs Sponsored Products/Brands/Display campaign, keyword, and search-term performance to power bid optimization (including day-of-week autopilot and inventory-aware auto-pause/price-hike rules), negative-keyword harvesting, and a true profit-and-loss view of ad spend against actual product margin.
- Listings & Pricing — AI-assisted listing quality scoring, and repricing suggestions that require an Admin's explicit approval before any price change is pushed back to a listing via SP-API.
- Finance — combines order revenue, product cost, packaging/overhead, and real per-order marketplace fees into per-SKU profitability and a payout-health signal, independent of any single marketplace's own reporting.
- Reviews & Feedback — tracks Amazon's Seller Feedback (shipping/service comments) and return reasons, including AI sentiment analysis. Amazon's SP-API does not expose product review content or star ratings for any ASIN, so product ratings are logged manually rather than pulled from an API that doesn't exist.
All data is used solely to power the account holder's own operational dashboards. Sellerio does not sell, share, or use seller data for any purpose beyond the account holder's own business operations.